Journalism and Mass Communication Major

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Journalism and Mass Communication Major | 91��

Major in Journalism and Mass Communication at 91�� and gain hands-on experience in reporting, media production, and strategic communication.

Bachelor of arts

Journalism & Mass Communication

Samford's Journalism and Mass Communication Major prepares students for the fields of advertising, broadcast and electronic media, print journalism and public relations.

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Is This Program for Me?

Are you curious, creative, and passionate about telling stories that matter? Do you enjoy writing, speaking, producing content, or analyzing media trends? Are you drawn to the fast-paced world of journalism, broadcasting, advertising, or public relations?

This program is a great fit for students who are:

Eager to inform and engage audiences through print, digital, and broadcast media
Interested in careers in news, advertising, PR, social media, or sports communication
Driven to use communication skills to impact culture, business, or public policy
Excited by hands-on experiences that prepare them for real-world media careers

Samford News Network

What Will I Learn?

Our curriculum is designed to equip students with the essential skills, ethics, and versatility required in today’s media landscape. You’ll gain proficiency in writing, editing, production, strategy, and communication design across multiple platforms.

Students Will

Write and edit for print, broadcast, and web
Produce video and multimedia content
Plan and execute advertising and PR campaigns
Manage social media and digital storytelling
Understand media law, ethics, and strategic communication

Minors

Film Production
Sports Media

Concentrations

Advertising – Campaign creation and marketing communication
Broadcast and Electronic Journalism – Radio, television, and video production
Print Journalism – Writing, editing, magazine, and digital publication
Public Relations – Crisis communication, brand management, and media relations

Alumni Careers

Education
Government and Nonprofit Communication
Journalism (TV, radio, print, digital)
Law
Marketing
Ministry
Public Relations and Advertising
Sales
Sports and Entertainment Media

“By providing an open floor for people to communicate their perspectives on various topics, the curriculum prepares us well for our future careers.”

— Akeim Thames ’25, Broadcast Journalism

What Makes Us Different?

In Samford’s JMC program, students don’t just study journalism—they practice it. From the moment you arrive, you’ll get involved in hands-on projects and contribute to real media products. Unlike larger programs where practical experience is delayed, our students hit the ground running.

Award-Winning Program

Ranked #1 journalism program in Alabama for seven consecutive years.

Alumni Network of Media Leaders

Our graduates work at The Washington Post, ESPN, CBS 42, and beyond.

Deep Internship Integration

Students complete 2–3 internships, often leading to full-time jobs.

Hands-On Experience from Year One

First-year students often publish their first byline or produce their first broadcast within weeks of starting the program.

Multiple Concentrations

Choose a focus in Advertising, Broadcast and Electronic Journalism, Print Journalism, or Public Relations.

Journalism Teacher

Career Preparation

Our JMC graduates leave Samford with a résumé full of real-world experience and a portfolio that proves they’re ready. Whether your goal is a newsroom, agency, nonprofit, or your own startup, you’ll have the tools to thrive.

Internships at Top Organizations

NBC 13, CBS 42, Markstein, SEC Headquarters, American Heart Association, The Washington Post (fellowship), and more.

Portfolio Development

Senior students build a professional portfolio showcasing their best writing, design, and multimedia work.

Mentorship and Job Placement Support

Faculty with industry experience help connect students to opportunities and alumni networks.

Application Information

Freshman applications for next fall are open.

Freshman Early Action applications close November 1st.

The freshman first scholarship deadline is December 1st.

Transfer applications for the spring semester close Dec. 15.

Freshman FAFSA priority and scholarship deadlines are Feb. 15.

Decision day is coming! Freshman applications for fall enrollment close May 1st.

Transfer applications for fall enrollment close July 1st.

Freshman applications for fall enrollment are closed. Applications for next year open August 1st.

Transfer applications for fall enrollment are closed. Applications for next year open September 1st.

Frequently Asked Questions

Are there prerequisite courses to declare the major? 

No, there are no prerequisite courses to declare Journalism and Mass Communication.

Do I need a minimum GPA to enter the program?

Yes, students wanting to declare Journalism and Mass Communication must have at least a 2.50 GPA.

Can I study abroad as part of this major?

Yes, we strongly encourage as part of the Journalism and Mass Communication major.

Are there internship opportunities available for undergraduates?

Internships are required in the Journalism and Mass Communication major. Recent internships have been with NBC 13, CBS 42, WBRC, WBHM, Markstein, Ketchum PR, SEC Headquarters, American Heart Association, Knight Eady, etc.

What careers do graduates of this program pursue?

Our graduates pursue careers in public relations and advertising, sports and entertainment media, brand management, media relations, media sales, media planning and strategy, church media, crisis communication, advertising and PR campaign creation, corporate PR, strategic communication, news reporting, news anchoring, TV and radio news production, podcast production, magazine writing, editing and production, government and nonprofit communication, social media and digital media strategists, among others.

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